The number of people aged 65 and over is set to increase by more than 4.5m by 2030. While this group currently accounts for less than £1 in every £5 of total spending, this share might rise to £1 in every £4 within two decades. There will be winners and losers in the consumer sector, but, for both groups, an older population will require a rethink of marketing, advertising and store design.
Become a client to read more
This is premium content that requires an active Capital Economics subscription to view.
Already have an account?
You may already have access to this premium content as part of a paid subscription.
Sign in to read the content in full or get details of how you can access it
Register for free
Sign up for a free account to:
- Unlock additional content
- Register for Capital Economics events
- Receive email updates and economist-curated newsletters
- Request a free trial of our services