Skip to main content

“Pricing to market” not the whole story

Japanese exporters commonly “price to market”, meaning they don’t allow the impact of exchange rate shifts to feed through fully into the prices paid by their foreign customers. This has become an increasingly popular explanation for the failure of export volumes to pick up in response to yen weakness over the past two years. While it is part of the answer, it is not the only factor at play.

Become a client to read more

This is premium content that requires an active Capital Economics subscription to view.

Already have an account?

You may already have access to this premium content as part of a paid subscription.

Sign in to read the content in full or get details of how you can access it

Register for free

Sign up for a free account to:

  • Unlock additional content
  • Register for Capital Economics events
  • Receive email updates and economist-curated newsletters
  • Request a free trial of our services


Get access