Case Studies – Consultancy | Capital Economics

Case Studies

These examples should provide a sense of the diversity of our work and a small selection of the many reasons why clients choose Capital Economics:


ee-logoEE required robust evidence to use in discussions with the industry regulator, Ofcom, and to form part of their submission to a Department for Culture Media and Sport review. Our report gave EE an independent, realistic and hard-headed assessment of the potential economic benefits of investment in ‘4G Long Term Evolution (LTE)’ mobile broadband technology to the United Kingdom. The study showed that the introduction of 4G mobile broadband would create substantial long-term benefits for the economy and consumers, ultimately boosting United Kingdom gross domestic product by as much as half a percentage point.

“Capital economics helped EE make the case for 4G liberalisation – by unpicking the effects of liberalisation on economic growth.”
Kip Meek, Senior Advisor, EE


pepsico-logoThis major international food and soft drinks manufacturer required insight to help plan their global supply chain with particular attention to global commodity prices.

We provided an assessment of the current status of important global macroeconomic variables and our forecasts for the medium-term. The analysis focused on emerging markets and the Chinese economy in particular, but also covered notable developments in the United States, such as expectations regarding interest rates and the value of the dollar.

The detailed analysis of the key macroeconomic drivers and how these affect the outlook for the price and availability of major commodities provided Pepsico with foundations for planning discussions. By modelling and providing macroeconomic and commodity market forecasts for multiple scenarios the reports gave Pepsico robust tools for board level business planning discussions and presentations.

Jersey Finance

jersey-finance-logoJersey Finance needed to research and report upon the economic, financial and fiscal linkages between Jersey and the United Kingdom, and to ascertain the extent to which the Channel Island is an overall benefit or cost to its neighbour’s economy. This report combined new and innovative analysis of existing information, statistics and research with the results from a major quantitative and qualitative research exercise conducted among a large and representative sample of senior executives in Jersey’s financial and related businesses.

By providing estimates of the scale and shape of the many ways in which the economies are linked, the report demonstrates Jersey’s overwhelming benefit to the United Kingdom. Jersey Finance liked the first report so much further work was commissioned concerning the Island’s current and potential future links with Africa. See Mark Pragnell outline the key points:

“We have worked closely with Capital Economics for a number of years and are always impressed with the exceptionally high quality of work they deliver. On each occasion, we have had the pleasure of working with a professional, proactive and expert team who have produced valuable pieces of research for our organisation.”
Geoff Cook, CEO, Jersey Finance


shout-logoSHOUT and the National Federation of ALMOs required robust independent evidence to support the case for public sector investment in building new social rent homes.

We analysed the funding difficulties facing the social housing sector, evaluated the costs and benefits of building new social homes for representative households in different regions in the United Kingdom and modelled the impacts of a larger social housing grant programme for government finances. The clear finding was that the government would make better use of tax payers’ money, as well as improve the living standards of many low-income households, if it were to part-fund the delivery of 100,000 new social rent homes each year rather than continue with its existing policy.

Our client published these ground-breaking findings in a report and presented them at a public launch event in London, receiving coverage in national press, online and in social media.

“Capital Economics’ strength – combining technical economics expertise with a strong real world understanding of politics, public policy, the markets and the interactions between them.”
Martin Wheatley, Strategic Adviser on housing, environment and public service reform

There are many more completed projects across a multitude of industries including banking, biotechnology, construction, aviation, public sector, leisure, automotive, and energy.

Our economic insight and consultancy can help anyone plan better for the future and wield greater influence with regulators, politicians, investors, suppliers, employees and the media.